Your company, in The Long Game

A sponsored or authored article on The Long Game puts your company in front of the people who read it, on a page that stays on thelonggameweekly.com.

See rates and availability

Placements are booked through Dayside Media at dayside.media.

01What we cover

Businesses built to last: compounding advantages, ownership and succession, and decisions that only make sense on a ten-year view.

The desk asks what a decision looks like in ten years, which rules out most of what business writing covers. Advantages are examined for whether they actually compound, and ownership and succession are treated as the structural questions they are rather than as an afterthought.

These readers move slowly and commit hard. They are not chasing a tactic, they are choosing something they intend to keep — a system, an adviser, a supplier — and a piece that thinks on their timescale carries far more weight with them than urgency ever does.

A placement here is not read for news, so it does not expire like news. Articles about compounding advantage, ownership and succession stay relevant for years and keep arriving from search, because the questions are structural rather than seasonal. That suits anything sold on trust and duration — advisory, insurance, banking, long-horizon software — and it reaches an audience that researches slowly, decides carefully, and then stays for a decade.

02Where an article sits

Compounding
Advantages that get stronger the longer you hold them.
Endurance
Surviving the downturns, and what staying open costs.
Ownership
Who holds the business, and how it changes hands.
Succession
Handing it over: the next generation, and the years before.

03Who you reach here

Owners and executives making decisions meant to outlast a quarter, plus the advisers, buyers and successors around them. Slower-moving than a startup audience, and far more likely to still be there in five years.

04What people ask before they land here

best bookkeeping software for a small business
how do I take card payments cheaply
who builds websites for small firms
what insurance does a small business need
how to hire the first employee
when to incorporate versus stay a sole trader

05How your article can run

Both are written for The Long Game's readers, reviewed by its editors before they run, and stay on thelonggameweekly.com permanently. The difference is how the page is labelled.

Carries a sponsored label, at the top of the page
Declined and refunded if it reads as advertising

Authored

No paid label: it runs as editorial, in the section that fits
Held to the same bar as the desk’s own work, or it does not run

06Why The Long Game

A permanent page

2 pages on thelonggameweekly.com, one for each language, each with its own permanent address in the archive and the feed.

Beside our own reporting

It runs in Compounding, Endurance, Ownership or Succession, next to the newsroom's own work on the same subject.

Checked before it runs

Our editors check the claims and decline anything that reads as advertising, with a full refund. That review is what makes an article here worth citing.

Get your company into The Long Game