29 October 2026 EN ES
The Long Game

Businesses measured in decades, not quarters

Endurance

Test Your Business Against Two Double-Digit Renewals

Model the next two small-group renewals as double-digit increases and test whether the business stays open, cash-flow positive, and succession-ready.

ByThe Long Game — Newsroom
Filed14 September 2026
Read3 MIN
Illustration: Test Your Business Against Two Double-Digit Renewals

The renewal letter is a balance-sheet decision. The median proposed premium increase in preliminary 2026 small-group Affordable Care Act filings from 318 insurers in all 50 states and D.C. was 11 percent. The median requested small-group premium increase in 2027 filings from nearly 300 insurers in all 50 states and D.C. was 14 percent. Run the two-renewal stress test.

The premium can change faster than the margin can absorb it. A business owner who treats the renewal as a long-run question will see the business differently from one who treats it as a paperwork problem. Employer health costs can exceed a small margin, and employee benefits are the part of the budget where the promise to employees is paid. A benefit that feels affordable in a normal year can become the largest discretionary expense in a renewal year. The owner must carry the benefit through a period when the cost of care is moving upward.

The market is already pricing the long run

Thirty-one ACA-compliant small-group insurers, roughly one in ten of the insurers in the analysis, sought 2026 premium increases of at least 20 percent. Insurers reviewing those filings commonly pointed to an underlying medical trend of about 9 percent as a cost driver. The detailed 2027 small-group filings had a median underlying medical trend of 10.8 percent across 82 filings.

When benefits stop fitting, enrollment falls. Fully insured small-group enrollment dropped 41 percent between 2013 and 2024, from 17 million to 10 million.

Two renewals are the real test

Do the stress test before the quote arrives, not after the premium check clears. Use the two-consecutive-double-digit renewal rule: model the next two renewals as double-digit increases and test whether the business remains open, cash-flow positive, and succession-ready. The test should be simple enough to finish quickly, but it must be honest about the owner’s role: the owner pays the difference if revenue falls, if a key employee leaves, or if the premium rises again. Employees will expect the benefit to remain available, not just a monthly deduction.

  • Build the premium line for each renewal. Start with the current premium, expected payroll, and margin after taxes. Add the increase to the premium line, so the decision-maker can see the exact line that changed. Done looks like a spreadsheet with premium, payroll, and margin lines for each renewal year.
  • Stress the cash flow for the full year after each renewal. Run the forecast through the slow season, not just the best month. Include the premium, payroll, rent, and any debt payments that depend on the same cash. The finished forecast shows the business can pay payroll, rent, and the premium without borrowing.
  • Check whether the business stays open and succession-ready. Write the answer in plain language. If the owner cannot explain the path to a successor, the benefit fails the succession test. The written answer should cover wages, a successor or buyout, and the benefit’s survival under new leadership.

The common mistake is to treat an early renewal as manageable while the follow-on renewal changes the decision. A business that can survive a large increase may not survive a repeat increase without cutting wages, reducing hours, or removing the benefit.

The decision belongs before the letter arrives

If the stress test shows the business can absorb the increases, keep the benefit and write the plan into the operating budget. If it cannot, start the conversation with employees early; a surprise cancellation is harder to manage than a planned change. The owner should also decide whether the business will offer a different benefit, a smaller benefit, or no benefit at all, and document the reason.

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